Effective SEO-friendly content can be termed as content that attracts both readers and search engines. It is the search engines that take your content to the readers. It is not enough to create a website rather its development and visibility to search engines are much more important. In this article, we are outlining some tips for SEO-friendly content recommendations, which will help you to project your website successfully.
Without SEO content, your website may be lost somewhere on page 50 of the search results. We all know that the first page ranking of your website can drive much more traffic and it is only possible if your content is relevant and SEO friendly. That’s why a good relationship between SEO and content is essential.
Tips for SEO-Friendly Content:
Using the right keywords
Search engines identify your website contents only with the help of keywords you have inserted. Keywords are usually very closely related to the search terms entered by the users in search engines. So before writing SEO-friendly content for websites or blogs, you will need to conduct thorough keyword research and pick the most closely associated keywords for the topic. Another important thing you need to consider while preparing your content is inserting the keyword only in useful places where it makes sense.
Write for your audience first
The main motto of SEO-friendly content is to drive more and more organic traffic to your website. It seems easy enough, but so many companies fail to make content for all the wrong reasons. Make sure you choose a topic that appeals to the interests of your target market or answers their questions. And don’t just feed the keywords to your content but make it a meaningful frame.
The first and foremost thing you need to keep in mind is that your content is for your readers and not for search engines. You might find it difficult to use some of the popular keywords grammatically, but you need to insert them wisely because you cannot afford to skip them altogether. All the readers are interested to read the quality content and you are writing the content for all types of readers. Therefore, you will need to make sure that the content is interesting and adds value to the wide range of readers, instead of just stopping it short with overused keywords.
Write catchy titles
Titles have a huge impact on your content. It must be a catchy one that will satisfy your SEO purposes and user-friendliness. Descriptive and catchy titles can help readers what your blog post is all about, and what they will get from reading it. So to increase your chances of ranking higher, optimize your titles for SEO-friendly titles by following these simple tips listed below:
Use your main focus keyword at the beginning of your title.
Keep your title under 60 characters for better search results.
Make sure that you describe the content accurately.
Write an SEO-friendly URL
A well-crafted SEO-friendly URL is one of the most important SEO elements to get visible in a search engine along with ranking higher. URLs are a significant ranking factor
as it provides a better user experience. When it comes to writing SEO-friendly URLs, use the following rules:
Include a focus keyword for each page that will improve the search visibility of your website.
Make your URL short by removing unnecessary words. (It should be around 60 characters or three to five words)
Use hyphens to separate words. For example, http://website.com/tips-to-write-seo-friendly-content/
Use lowercase letters because sometimes uppercase letters can result in redirects or 404 errors on some servers.
Keep your URLs simple, compelling, and relevant.
Make your paragraphs short and crispy
Users don’t like reading big blocks of paragraphs. Moreover, adding long paragraphs will make your article look boring. Because of long blocks of content, readers might not even read your post or article completely, which would be a real waste of your time and efforts. If you shorten your content, it will become more readable.
Always try to hyperlink your content to some other pages explaining the relevancy of that page very clearly. If you link a page that is not relevant to what you have mentioned in your content, it is surely going to annoy the readers, and eventually, you will lose your credibility with those readers which is difficult to regain. So make sure you are linking the relevant sites to make SEO-friendly content.
Use the optimal content length
A typical blog post should contain at least 300 to 500 words. This is the minimum word count of a blog because Google likes longer content as it tends to get more likes and mentions on social media. Therefore, longer posts have a good chance of better ranking the search engine. The optimal SEO-friendly content length must be around 2000 words. So gather all the most useful and well-informative content for your readers that determine their search intent. The key point is to maintain quality over quantity.
Use subheadings, bullets, and numbering
The use of subheadings, and bullets can be very helpful in directing readers to the precise points that they are interested in. Moreover, to prepare good SEO-friendly content, you need to use the keywords as subheadings, so that the flow of reading does not get interrupted. On the other hand, most of your readers are likely to have a short attention span, and they might not be interested in reading the entire content of your article. In this situation, they would prefer skimming through bullet points if they are crisp and concise.
Propel content with social media
As we all know in today’s digital world, social media is a powerful platform that will help you increase the reach of your content and promote sharing. Post each new article on social media sites and in forums to get your content engaged.
Include schema mark-up
Implementing schema markup helps the search engine for better analysis of your content. It divides each part of your publications and explains the purpose of each part to the search engine. So it is the best practice to use Google’s Structured Data Mark-up Helper to add a mark-up to your blog posts easily.