Be it a content creator or just a blogger, they all have a primary goal; to create blog content that converts. Creating the kind of content that the audience will like will help you achieve your desired results.
But the main question is, are your blog posts converting as well as you’d like them to? Want to know how to write a blog post that converts?
Most people who start to read your blog post usually leave without completing it. And the most unfortunate part is that an even more significant percentage of people don’t click on social media posts. In reality, you only have some seconds to grab your user’s attention, convince them to connect, and truly read your blog post.
In this article, some helpful tips are shown, guiding you on exactly how to write a blog post that drives real customer action.
1. Identify your audience
A lot of new content creators don’t know how to target their audience. To generate content that converts, you have to make the content for a specific audience that will most likely take action after reading the content. It is one of the top strategies to know and apply.
You will need to find out what appeals to them and trigger them to take action after coming across your content. Without identifying these things, it can get tough to grab the attention of the reader. This is because if the content is not appealing enough for the reader or audience, they will not take any step forward with it or simply read it.
So before you start writing, you must know who your audience is and what they are looking for.
2. Titles are important [Make them captivating].
Before viewing or reading your content, the first thing a user notices is the title of the post. If the title is attention-grabbing enough for the user, they will click on it.
You will lose many potential readers if the title of the post is not equally compelling enough with the quality of your content. Even if the content is good, users might not even get to read it because of the uninteresting title.
So the title must be strong, compelling, and persuasive enough to convince the potential reader to click and read your post completely. This is how you take the first step to creating a post that converts.
To get this kind of post title, you need to understand your post’s problem, research how your target audience is searching for such posts in the search engines, and then combine this knowledge to create an emotionally driven post title, using powerful words and compelling adjectives.
3. Optimize your SEO
Search engine optimization is still an essential factor that will get traffic over to your website as far as content creation is concerned.
Optimize your content for the search engines. Otherwise, it will become very challenging to get organic traffic to your blog post.
First, identify the search keywords or terms that work for the reader. Integrate these search keywords in the post. In this way, you can make your post discoverable by the search engines when the visitor is searching for related topics or questions.
Meta tags like titles and descriptions need to be updated. Then getting backlinks to your blog posts is the next crucial step.
For content created for social media, you can use relevant hashtags, keywords, and tags to develop more visibility for your content.
4. Create valuable and concise content
You can’t convert your visitors if your content is not appealing enough to the reader. It should be valuable, concise, and to the point.
You need to create content that adds value to your audience. So you have to go beyond what your industry is creating. This is how you create content that converts.
Where possible, you need to bring your view to your content. Consider sharing your personal experience in this particular area.
If your conversion goal is to get shares, you don’t only want to create content that is one of the best; you want to create posts that can stand out. These are the kinds of posts that will be shared and promoted.
5. Add an appropriate CTA [Call to Action]
So here’s the final tip for writing a blog post that converts: add a clear call to action.
Whether you want your readers to share your post, leave a comment, sign up for the newsletter, or follow you on your social media platforms, clearly mention what you would want them to do.
A good call to action [ CTA ] is easily distinguishable from the rest of the content. Usually, the call to action will ask readers to share the content of your blog posts if they liked what they read.
If your content is grandiose, most readers will be excited to share it. And if your product is incredible, most people will be happy to order it.
But to get them to do either, you need to ask!
You can also find: Creating Perfect Call-to-Action for Your Website