Google Ads, formerly known as Google AdWords, is Google’s advertising platform. It allows businesses to create and manage ads that appear in Google’s search results and on other Google partner websites. This advertising service operates on a pay-per-click (PPC) model, where advertisers pay only when users click on their ads.
Ads appear at the top of search results, providing instant exposure to potential leads actively searching for products or services.
Targeted ads attract users genuinely interested in the offered products or services, leading to more qualified leads.
Advertisers select relevant keywords for their products or services, and ads are shown when users search for those keywords
Ads can be tailored to specific audiences, making them highly relevant and improving conversion rates.
Google Ads empowers businesses to reach potential leads at the moment they express interest through search. It’s a versatile tool for generating leads, whether you’re looking for form submissions, phone calls, or other valuable actions. Advertisers can optimize campaigns to maximize lead quality and minimize costs.