Search Engine Optimisation
Search Engine Optimization (SEO) is the art of improving a website’s visibility on search engines like Google, Bing, Yahoo etc. It is a process focused on enhancing the quality and relevance of a website’s content to make it more appealing to both users and search engine algorithms. SEO involves optimizing various elements such as keywords, meta tags, content quality, page speed, technical SEO, User experience, Mobile Optimization and website structure to ensure a seamless user experience.
Identifying relevant keywords that reflect user search intent
Improving loading times for a better user experience.
Creating high-quality, informative, and engaging content around chosen keywords.
Optimizing meta tags, headings, and URLs for search engine visibility
The goal of SEO is simple to make your website rank higher in search results, increasing the chances of people finding your site when searching for related information, products, or services.